Ninny Noodle Noo stocks a range of heirloom and high-quality toys, including beautiful hand-crafted Ostheimer toy figures, toys from Spiel & Holz, Kinderdram, Erzi and Haba, art and craft materials from Stockmar and Artemis, Barefoot Books and organic children's clothes.

The emphasis is on toys that are European- made from wood sourced from sustainable European hardwood forests. Where possible packaging is minimised and recycled.